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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
Paris Saint-Germain will have new jerseys next season after multimillion-dollar sponsor deal - Los Angeles Times
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Neymar news: 'Every match will be like an away game' - Brazil star expecting continued hostile reception from PSG fans | Goal.com
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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
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